When developing lead ads, you should consider the ways in which you can customise them to ensure maximum effectiveness. For example, you need to think about:

You can use carefully crafted questions in your forms to uncover the preferences of the user, enabling you to optimise your targeting and content. Our experts carry out extensive research to not only target the correct audience with enticing adverts but also to create the right questions. Whether you want to find out ways in which you could improve your company or build a list of as many qualified leads as possible, we can help you.
By analysing a range of data points, our lead generation professionals can create lead ads and forms that are specifically geared towards people who have previously expressed interest in what you offer, enabling you to collect high-quality leads. We can also make sure that people can contact you directly from the form.
If you want to collect useful information, you need to make sure your Facebook lead generation forms provide a benefit to the user. For example, make sure interested leads can find your contact information easily, and make it possible for people to be able to schedule appointments using the form so they don’t need to wait for a response email.
Don’t be afraid to ask for reviews and ratings on your forms. You might find that some people have little interest in your products or services, allowing you to focus on higher quality leads that are likely to convert into paying customers.

 

As you can see, there’s a lot to think about when it comes to designing your Facebook lead generation campaign, which is why utilising our services can help you save a lot of effort and money in the long run. Plus, designing a Facebook lead generation form is only half the job. You also need to create a lead nurturing funnel and understand how to benchmark it.

Lead nurturing refers to the process of developing relationships with your potential customers throughout every stage of the buyer’s journey. That includes creating marketing communications that highlight how you listen to your customers’ requirements and providing information people need in order to go ahead with a purchase. Admittedly, understanding lead nurturing and how to benchmark the performance of your campaigns can be challenging. Fortunately, we’re an agency that can do the hard work for you.